Researcherand government adviser Simon Anholt is famous for developing the‘Anholt Index’ of National Brands. In recent years he has spent alarge part of his time working with the Baltic states to help themunderstand how theyare perceived abroad, and his resultsmake fascinating – if sometimes uncomfortable - reading… Howwould you summarise your experience of Baltic branding?Theproblem with this subject is that it’s the most interesting subjectin the world, and it seems to be turned into a three-day residentialseminar.Themost important point is to ...
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