Rules of Attraction

  • 2008-03-31
Researcher and government adviser Simon Anholt is famous for developing the ‘Anholt Index’ of National Brands. In recent years he has spent a large part of his time working with the Baltic states to help them understand how they are perceived abroad, and his results make fascinating – if sometimes uncomfortable - reading… How would you summarise your experience of Baltic branding? The problem with this subject is that it’s the most interesting subject in the world, and it seems to be turned into a three-day residential seminar. The most important point is to ...
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