and government adviser Simon Anholt is famous for developing the
‘Anholt Index’ of National Brands. In recent years he has spent a
large part of his time working with the Baltic states to help them
understand how they
are perceived abroad, and his results
make fascinating – if sometimes uncomfortable - reading…
would you summarise your experience of Baltic branding?
problem with this subject is that it’s the most interesting subject
in the world, and it seems to be turned into a three-day residential
most important point is to ...
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