Hailing the Ladies, Riga’s feminine cab company

  • 2008-02-25
Anyone who has driven in the Baltics knows that many of the region’s cars are powered by two chemicals: petrol and testosterone. It’s dog-eat-dog on the roads, with speeding, insane overtaking and other macho maneuvers contributing to Europe’s worst traffic fatality rates. So the efforts of one company to put more women behind the wheel should be welcomed. Lady Taxi is a Riga outfit which only employs female drivers and is attracting a growing clientele thanks to this policy. Rather than being a gender emancipation exercise, this is a business strategy - and one where men are p...
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