Hailing the Ladies, Riga’s feminine cab company

  • 2008-02-25
Anyone who has driven in theBaltics knows that many of the region’s cars are powered by twochemicals: petrol and testosterone. It’s dog-eat-dog on the roads,with speeding, insane overtaking and other macho maneuverscontributing to Europe’s worst traffic fatality rates.So the efforts of one company toput more women behind the wheel should be welcomed. Lady Taxi is aRiga outfit which only employs female drivers and is attracting agrowing clientele thanks to this policy.Rather than being a genderemancipation exercise, this is a business strategy - and one wheremen are p...
 
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